#65 – 3 Steps on Building Your Personal Brand on Social Media
Listen to The Steven de Cuba Podcast:
In this episode, you’re going to learn how to build a personal brand on Instagram, so you can finally turn your followers into paying customers.
Most struggling entrepreneurs make the mistake of using social media to only sell their services and products.
But the reality is that social media is not a place where you’ll be always selling.
Think of social media like a cocktail party, you don’t start screaming “buy my product, book mee now, buy one get the second on for free”. You will scare people away.
Instead, I want you to start conversations, join small groups of people that are talking about a topic where you can give some insights, or just listen.
Sidenote: I do want you to be selling on social media, but that’s not the primary focus (more on that later)
Most people think is about creating more content and more content. But if it was really about creating MORE content, then everyone on social media should be rich by now. And we all know that’s not the case.
But today, you’re going to learn how to build a personal brand on social media so that you can finally stand out from your competition, reach more people and convert more sales.
3 Steps on Building Your Personal Brand on Social Media
Step #1: Understanding the game.
We must first understand that growing a brand online is about the long game.
It takes time to create content. It takes time to understand your ideal customers. It takes time for your audience to clearly understand what you do and how they can benefit from your services. Nonetheless, it takes time.
Many people would try to hack you with short-term quick-wins strategies that honestly would hurt your account more than would it would help it.
But the reality is that building a brand online takes time.
Most people give up too early in the process, it’s the ones that continue pushing forward that get the result they always wanted.
My good friend, Jasmine Star, once said: “Your success is on the other side of Consistency!”
Step #2: Being clear on who you’re serving
If you don’t know where you’re going, you’ll never know when you’ve arrived.
If you don’t know who you’re serving, how do you expect to know if your content is resonating?
Most people say, “everyone can buy my product or services, I can help everyone!”
There’s this famous quote that says: “when you’re serving everyone, you’re serving no one”
It’s incredibly important to really understand your ideal customer’s pain points and their biggest desire, so you can create content that serves them way before they invest in your business.
Step #3: Be consistent on social media
Every platform works differently, but the success of growing on any platform is to be consistent.
Consistency is what builds a strong relationship with your audience that will eventually turn into paying customers.
Once you understand who you’re serving and how you serve them, and you’re approaching your business from a growth mindset, all you have to do is rinse and repeat.
Now, right now most people could say “yes, but I don’t know how to be consistent. I’m not organized enough, I don’t know how to plan. I’m not a graphic designer or a photographer – how do you want me to show up online more strategically?!”
Well, I have created a free Instagram Marketing Bundle just for you.
In this bundle, you’ll receive:
The Instagram story guide for creative entrepreneurs
30 Instagram post ideas so that you can master the power of consistency.
Free Lightroom mobile preset so that you can edit your smartphones like a pro!
3 ways to repurpose your content on social media so that you can reach more people, attract more leads and convert more sales.
All you have to do is head to stevendecuba.com/marketingbundle for more information. I’ll see you there.
If you’re a creative entrepreneur who’s struggling to show up on social media with consistency, and maybe you’re not getting the results that you want (no engagement, no followers, no sales), then I have great news for you!
I’m hosting a free masterclass on the 28th and 29th of July 2021. In this masterclass, you’re going to learn how to build a personal brand on social media, so you can finally turn your passion into a profitable business.
You’re going to learn the 4-step process on building a personal brand on social media without having a lot of followers and without spending the whole day on your phone.
Register for the free masterclass: stevendecuba.com/masterclass
