If you’re a wedding photographer trying to book more dream clients… but your inbox feels like a ghost town, this blog post is for you.

If you’ve ever boosted a post and crossed your fingers hoping that somehow it would lead to an inquiry — you’re not alone.

And if you’ve ever felt like you’re constantly showing up on social media but it’s just not translating into bookings, then what I’m about to share could change everything.

📢 In my latest podcast episode, I’m breaking down one of the biggest blind spots in our industry — and the truth about running Meta Ads that actually lead to wedding bookings.

No fluff. No gimmicks. Just real talk and real strategy.

And I’m sharing a personal story about how I turned one simple ad campaign into over $30,000 in bookings.

But here’s the kicker…

Most Photographers Are Running Ads All Wrong

There’s a myth floating around that you need to be “good at tech,” have thousands to spend, or hire a team to run effective Facebook and Instagram ads.

That couldn’t be further from the truth.

In fact, some of the most profitable ad campaigns I’ve run have been as little as $5/day — yes, even in today’s market.

But here’s where most wedding photographers go wrong:

They treat ads like a Hail Mary.

They run one ad, targeting everyone, hoping anyone will inquire. No plan. No structure. Just a hope and a prayer.

Sound familiar?

In the episode, I share what you actually need to have in place before you press “publish” — and why understanding the buyer’s journey is more important than picking the perfect photo.

🎁 Ready to Get Started? Download My Free Guide

If you’re brand new to running ads (or you’ve tried before and it didn’t work), I’ve created a free step-by-step guide to help you set up your first campaign the right way.

👉 Grab the free Ads Quick-Start Guide for Wedding Photographers here:
https://stevendecuba.lpages.co/freebie-wedding-photographers-facebook-ads-quick-start-guide/

In this guide, you’ll learn:

• The tools you need to get started
• How to avoid the 3 biggest mistakes most photographers make
• A simple $5/day strategy to generate consistent wedding inquiries

It’s designed to help you take the first step — even if you’ve never run a single ad before.

What You Don’t Know About Ads Is Costing You

Let’s be real: you didn’t become a wedding photographer because you wanted to study algorithms and marketing dashboards.

You became one because you love storytelling, connection, and creating magic with your camera.

But here’s the truth most creatives avoid:

If you don’t learn how to market your business in 2025, someone with less talent but better strategy will book your dream clients.

And right now, Facebook and Instagram ads are the most powerful (and underutilized) tools for wedding photographers who want to stop relying on referrals and start attracting the clients they actually want to work with.

📊 Studies show it takes between 7 to 11 touchpoints before a potential client even considers booking you. So if you’re not using ads to stay top of mind — you’re leaving money (and bookings) on the table.

My $30K Ad Campaign: A Behind-the-Scenes Story

Inside the episode, I take you behind the scenes of one specific ad I ran: a video showing behind-the-scenes footage at a wedding, with a simple message overlaid — “5 spots left for 2025.”

It was real. It was personal. And most importantly — it was relevant.

The secret? I didn’t target strangers.
I retargeted the people who had already been on my website, watched my videos, and followed me on Instagram.

This is where most wedding photographers are missing out.

📌 You’re showing the wrong message to the wrong audience — and expecting the right results.

Once you understand how to set up a simple cold > warm > hot audience strategy, everything starts to shift.

In the episode, I’ll walk you through how I structured that campaign — without giving away all the techy stuff — so you can see the bigger picture and start mapping out your own path.

🔥 Want My Help Setting This Up?

If you’re the kind of person who learns best by doing, then don’t miss my live experience:

🎯 The 5-Day Facebook & Instagram Ads Challenge for Wedding Photographers
💸 Just €25 to join – you’ll walk away with a complete ad campaign
📍 Join here: https://stevendecuba.com/ads

This is not another theory-filled training. It’s a hands-on experience where we:

• Set up your ad from scratch (even if you’ve never opened Ads Manager)
• Write copy with help from AI tools (yep, I give you the prompt)
• Choose the right targeting strategy
• Launch a cold audience ad that gets real results
• Review your metrics and evaluate what’s working

You don’t need a big budget. You just need the right strategy.

And we’re going to do it together — inside the challenge.

This Podcast Is For You If…

• You’re tired of relying on word-of-mouth and want more consistent inquiries
• You’ve tried boosting posts, but nothing really worked
• You want to attract higher-paying clients, but you’re stuck getting ghosted
• You’re afraid of “wasting money” on ads because you’ve done it before
• You’re ready to treat your photography like a business, not just a passion

In other words — you’re my kind of person.

I created this episode not just to teach… but to inspire you to take the first step.

Because once you see how simple and effective a well-thought-out strategy can be, you’ll stop fearing ads — and start using them to grow your business.

Ready to Shift Everything?

You don’t need to post every single day.
You don’t need to lower your prices.
You don’t need a huge budget or a fancy funnel.

You just need a clear strategy that actually meets people where they are.

🎙 Hit play below to watch the episode — I promise it will change the way you think about ads forever.

And if you’re ready to take things a step further, let’s build your ad together in the challenge — or grab the free guide and get started today.

P.S. This is the episode I wish I had when I was stuck hoping and praying my next inquiry would come through.
Let this be your sign — it’s time to create consistent leads on autopilot.