Sonia sent me an email and told me they wanted to do a lifestyle branding photoshoot for MOCO Museum in Amsterdam. Their vision was something very relaxed, organic feel with styled Instagram influencers to be engaging with the artwork. I was extremely excited to work on this project.

As a branding photographer, I know the importance of having a bank of on-brand images to consistently communicate your message.

The Moco Museum in Amsterdam is a boutique museum with a wide range of inspiring modern and contemporary art. With artists like Banksy, Andy Warhol and Roy Lichtenstein, MOCO offers visitors an unparalleled collection of subversive art in which irony and humour are used to reflect on modern society. A one-of-a-kind experience aimed at a wide audience, a visit to Moco is a true eye-opener. (source: MOCO)

Moco Museum offers a collection of some of Banksy’s most iconic works, including ‘Laugh Now’, ‘Barcode’, ‘Girl with Balloon’, ‘Kids on Guns’, ‘Pulp Fiction’, ‘Flower Thrower’, ‘Monkey Queen’, ‘Kate Moss’, ‘Bomb Hugger’, ‘Soup Can’ and many more. The centrepiece of the exhibition is ‘Beanfield’, which measures 2.5 x 3.5 metres. Though it has not been on display since 2009, ‘Beanfield’ is an important work in Banksy’s oeuvre, as it emphasizes his activist nature.

Banksy is well known for his outdoor art, which can be found in streets all around the world. London even has maps marking the locations where you can find his pieces, many of which are monitored against vandalism. Banksy’s indoor pieces – original and unique works on canvas, wood and paper – have so far been less exposed.

You will now find these indoor pieces, on loan from collectors, at Moco.

The Modern Contemporary (Moco) Museum has made its home in Villa Alsberg, a townhouse overlooking Museumplein in the heart of Amsterdam. The building was designed in 1904 by Eduard Cuypers, nephew of the renowned Pierre Cuypers who designed Amsterdam’s Central Station and the Rijksmuseum, which is at the opposite end of the square. This privately-owned residence was one of the first family homes built along Museumplein and retained this function until 1939. Subsequently, the house was let to priests who taught at the Saint Nicolas School in Amsterdam, and later it was converted into an office for a law firm. (Source: MOCO)

The collaboration was with different Instagram influencers:

@bibijanee

@your_heinis

@kimtarroe 

@michellexbruin 

@prishella  

@miladisme 

@jasper_lifering 

@robineblickman

@babetteroosstyling 

@itis.justine