Are you a business owner looking to increase brand awareness and sales conversion on Instagram?
If you're like most struggling entrepreneurs, you have no idea what to post on Instagram to get potential customers to follow your account... let alone buy from you.
But the reality is that people buy from people that they know, like and trust.
And in 2023, the marketplace is noisier and more crowded than ever, people are fighting to get your attention and build a relationship with you.
So the question is:
How do you ever expect to grow a loyal audience that is ready to buy from you without building trust with your audience first?
Building a Personal Brand on Instagram is The Most Effective Way to Build a Loyal Audience of Potential Buyers so You Can Increase Brand Awareness and Sales Conversion in Your Business
Some real facts:
- Instagram is one of the world's most-used social media platforms, with over 2.5 billion monthly active users expected by the end of 2023. It is right after Facebook, YouTube, and WhatsApp
- Unlike YouTube, you don’t need video editing skills or even be good on camera to get started. And unlike Whatsapp, on Instagram you can connect with your audience on a deeper level without having to give your own private number away.
- Instagram statistics show that 80% of the users get help from Instagram when it comes to buying any products or services.
- According to Instagram, 9 out of 10 of all Instagram users follow at least one business profile on the platform.
- In a survey commissioned by Facebook, Inc., 83% of respondents surveyed said Instagram, a visual-first platform, helps them discover new products and services.
Industry leaders - like Jasmine Star, Amy Porterfield, James Wedmore and Gary Vaynerchuck - have build multiple-million dollar businesses using their own personal brand.
In 2020, I lost everything in my wedding photography business, I used the power of my personal brand and pivoted and started an online business. Within 15 months I took my business from ZERO sales to €100K
So let me ask you this...
How do you actually build a personal brand on social media successfully?
How do you build a loyal audience of potential customers on Instagram that are ACTUALLY interested in your offer?
How do you figure out what to post, what to say and, most importantly, how to turn those followers into happy, paying customers?
Introducing...
The Instagram Academy
The complete step-by-step system on building a personal brand on Instagram so you can grow a loyal audience of potential customers and increase sales in your business.
© Steven de Cuba
The Instagram Academy
It's time to turn your Instagram account into a money-making machine... even if you don't have a lot of followers!
Module 1
Crafting Your Brand on Instagram
- Why you Should Build a Brand on Instagram and How to Promote Your Offer without Sounding Like a Broken Record
- How to Use Instagram to Grow Your Brand Visibility and Stand Out from Your Competition
- The 3 Secrets of Growing on Instagram so You Can Reach More People and Attract More Leads
- The 6 Things You Need in Your Instagram Bio to Convert More Strangers into Followers
- Should You Have One Account or Two Different Accounts? (and how to use them!)
Module 2
How to Convert Your Audience into Paying Customers
- How to Reach Your Ideal Customer on Instagram
- The Instagram Conversion Funnel so You Can Turn Your Followers into Paying Customers
- The 3-Phases of Instagram Sales Conversion
- How to Beat the Instagram Algorithm for More Engagement
- The 3 Types of Instagram Direct Messages You Should Send to Increase Trust with Your Followers
Module 3
Consistent Content Creation
- How to Leverage the Art of Consistency on Instagram so You Can Increase Your Followers and Sales Conversion
- The Step-by-Step Process on Creating Your Content Strategy for Instagram
- Your Instagram Hashtag Strategy Explained to Increase Your Reach
- The 3-Step Framework to Writing Instagram Captions Under 5 Minutes
- How to Plan, Batch and Schedule Your Content for Instagram so you Can Save More Time and Reach More People
Module 4
Video Marketing on Instagram
- Why Video Marketing is The Future and How to Start Today – even if you're not comfortable in front of the camera!
- The 3 Ways to Use Instagram Story for Business and How to Keep your Audience Engaged
- How to Leverage Instagram Reels for Business without Dancing in Front of The Camera
- 5 Mistakes to Avoid on Video so You Can Keep Your Audience Engaged
- The Step-by-Step Process to Go Live on Instagram so You Can Build Trust with Your Audience
- Step-by-Step Process on Creating Your First Instagram Reels and How to Edit Them on Instagram and Other Platforms
BONUS: Instagram Reels Templates, Live Video Slides Templates and 5 Reels Transition to Keep Your Audience Engaged
Module 5 [coming soon]
Instagram and Facebook Ads Explained
- Learn how to increase your reach with Instagram and Facebook ads
- The step-by-step process on setting up your Ads campaigns
- Why you should stop boosting your posts and what to do instead
- How to retarget your warm audience to increase your sales conversion
- The 5 different ads you should create to increase your followers and turn those followers into paying customers.
👉 How Much is The Investment? 👈
The mistake most people make is they think the “do-it-yourself” route is cheaper.
What they don’t take into account is how slow and ineffective that can be.
Some people might say, “Okay, can I just hire someone to do my social media for me?”.
Which is possible!
You can go ahead and hire someone to do your marketing for you and you probably won’t pay less than $500 per month if you hire someone that does it well.
That does not include the amount of time you have to spend monitoring and improving their work so that it actually matches with your brand.
And you already know that time is something that is really limited. Time is something that you can never get back.
And if you think that throwing money at an agency or someone that can do the marketing for you will solve your problems – think again.
I don’t want you to waste time, money and energy doing something that you’re not 100% sure will work.
Guess what? You don’t even need to pay $500 once to join the Instagram Academy.
You can join the Instagram Academy today for only...
6 monthly payments of
€55,-
3 monthly payments of
€88,-
One-time payment of
€247,-
⭐ VIP Experience ⭐
60-Days Private One-on-One Coaching Experience with Steven de Cuba
🚨 Only 3 spots available!
BUT WAIT... THERE'S MORE!
PLUS, these *HOT BONUSES!*
When you join the Instagram Academy, you'll receive...
Bonus #1
How to Write Caption that Convert (+ 30 Instagram Caption Templates for Business Owners) (€97 value)
Writing captions on Instagram shouldn't feel like a full-time job! That's why I created 30 different Instagram caption templates for business owners.
Not only will you get fill-in-the-blank caption templates so you can post with consistency. But you're also going to get a complete training on Captions that Convert so you can write your own captions with confidence.
Bonus #2
Mini Course: How to Create Scroll-Stopping Content on Canva without Having to be a Professional Graphic Designer (€147 value)
Plus, you're going to receive a bag of different Canva templates for Instagram feed posts, Instagram carousel, and Live templates so that your content can be on-brand.
Bonus #3
Private Members-Only Facebook Community (lifetime value)
Ask your questions, get support and hold each other accountable in our members-only private community.
BONUS #4
60 High-Quality Photos for Creative Entrepreneurs (€417 value)
Say good-bye to the “I don’t know what to post” excuse!
On the days that you have no idea what to post online, just go to this gallery, grab a photo that you like and upload this on Instagram without any credit needed. I normally charge over 400 euros to my clients for one of these galleries, but you're going to receive this totally for free when you join the Instagram Academy!
BONUS #5
7 Faceless Reels Ideas for Business Owners that Don't Want to Show Their Face (€47 value)
Not comfortable on camera? No problem! You're going to learn 7 different Reels ideas for business owners that are camera-shy, and you're also going to learn a step-by-step process on creating Reels for business!
BONUS #6
14-Days Instagram Reels Challenge for More Reach, Engagement and Followers (€147 value)
Get more view, more engagement, more followers and make more sales on Instagram in 14 days!
This event is designed to give you the step-by-step process on creating Instagram Reels for business, how to brainstorm content for your niche, how to plan, batch, edit and schedule your reels for success – even if you’re not comfortable in front of the camera!
BONUS #7
How to Grow Your Followers and Sales Conversion with Facebook and Instagram Ads... without spending a lot of Money with Ana Katz (€297 value)
Ana helps online businesses increase brand awareness, traffic, and sales with highly targeted Facebook and Instagram Ads. After 6 years of working as a Director of Digital Marketing and Analytics for an e-commerce company, she launched her own agency.
Now, she helps growth-oriented business owners get more sales, more traffic, and more adoring fans.
With her experience of over $5 million in ad spend and generating at least 5x ROI for her clients, She's here to help you optimize and scale every phase of your campaigns: awareness, engagement, traffic, and conversion.
What does that mean for you?
More revenue, more visibility, and more loyal customers.
BONUS #8
How to Edit Your Instagram Reels With Captions, Emojis and Sound Effects! (€47 value)
We’ve seen people like Garyvee create these types of Reels and in this training I’m going to show you exactly how to do it – totally for free!
In this training you're going to learn how to:
👉 What app to use and tutorial on how to work with it
👉 How to upload video and add subtitles
👉 How to change the font and the color of the font
👉 Camera Tricks to Keep Your Audience Engaged
👉 How to add emojis, memes and sound effects
... and so much more!
Your Investment is 100% Backed by Our 30-Day Show-Your-Work Guarantee!
I’m committed to your success and to providing extraordinary training that makes a positive impact on my students and their business. I’m so confident that the Instagram Academy will help you generate more leads, inquiries, and sales for your online business that I’m offering you the chance to join, totally risk-free with a 30-Day Show-Your-Work Guarantee.
Here’s how it works...
If you fully implement the Instagram Academy course, fill out the PDF guides, utilize the program resources and bonuses, show us proof of your work on Instagram, and you still haven’t seen results in your business -- we’ll give you a full refund!
But honestly, I’m pretty positive that once you join the program, and start seeing results with Instagram... you won’t want to leave.
You're going to learn:
- What type of content to post on Instagram to increase your brand awareness and attract the right audience to your business.
- How to remain consistent on Instagram without spending too much time on your phone so you can go back to the things that you actually love to do in your business.
- How to increase your reach, followers and engagement on Instagram
- How to build a personal brand on Instagram that connects your audience with your business on a deep and personal level.
- And most importantly, how to turn those followers into happy, paying customers.
It’s time to turn your Instagram account into a money-making machine!
If you're looking for a step-by-step program to help you get more followers, increase brand awareness and turn your audience into paying customers, then the Instagram Academy is for you
Results others are getting...
Before joining the program, I did not know how to make social media work for me, no idea how to get paying customers. It was overwhelming because there is so much that can be done.
After joining the course, the content creation table really helped me, but most importantly being able to identify who are my clients. Within 4 months, I got 215 new followers.
- Satya Heinze, Artist.
Before joining the program I would post randomly. I was struggling with what to post. I felt I needed some help or guidance in regard to types of posts. I was spending too much time overthinking my posts which felt frustrating.
After joining the program, I now have the knowledge in regard to the types of posts that will appeal to my clients and I have knowledge when it comes to posts to write or create when I am in launch mode which makes me feel relief, I'm in control and excited about the results from my posts and how I show up on IG. I am showing up more confidently in stories and I’ve started to slowly experiment with reels. A great investment. Totally worth it!
- Kristel Browne, Feminine Embodiment Coach.
The Instagram Academy helped me increased my clients. The community of Instagram Academy supports you and give their feedback whenever you post in the private group available for the program. And Steven!!! He is the best!! He keeps you accountable, checks on you and is a huge support system. He will make sure that none of us that are part of the Instagram Academy fail or drops the ball. I am really grateful I made the decision in joining the program. Now I have the right tools to keep my business content relevant and consistent.
- Thaina M., Marketing Manager.
Before joining the program I didn't know how to use Instagram for my business. I didn't know what to post. I didn't understand how to use the platform to attract my ideal clients. I didn't understand how to talk about my niche in a post to connect to others. I felt lost. I didn't know where to begin. I had so many ideas but it wasn't quite clicking yet how to talk to my audience/ future clients. I made so much content but it didn't resonate with my niche. The message that I was bringing to others wasn't calling any followers or clients.
After joining the program I got a clear vision of what to post. How to communicate in the DM's with the new followers. I now have a strategy to make enough content in 1 batch. I have so much free time now. I got 100 followers in 6 weeks while starting from scratch. I reached 15K accounts with my reels and post. And I got a one 1:1 high ticket coaching client.
- Rosalba Dewindt, Mindset & Manifestation Coach.
How Does It Work?
The Instagram Academy is a go-at-your-own-pace online educational course including 4 modules, with bonuses including templates, a planning social media calendar, and resources to make the process easier for you to grow on Instagram without spending the whole day on your phone.
- 20+ video tutorials to grow on Instagram with step-by-step processes.
- Resources like 25 content ideas for Instagram, freebie ideas to grow your email list, and the planning tutorial so you can save time and remain consistent.
- Email support from Steven de Cuba to make it easier to grow your business on Instagram.
- A workbook with exercises to make sure you're not only consuming videos but also working on your brand.
- 14 Days of Instagram Reels Challenge to help you reach more people, grow your followers and convert more sales.
- 1x Extra Masterclass with Ana Katz all about learning how to use Instagram and Facebook Paid Ads for Business
- €1500+ Worth of Bonuses to help you save time, grow your followers and make more sales on Instagram
Each lesson is streamed to your computer or phone, so you can watch whenever is best for you, perhaps at the gym, after you drop the kids off at school, or tucked in bed with a glass of wine (the latter is my preferred method, FYI).
Basic Package
5-Module Course + Private Group Community
⭐ VIP Experience ⭐
60-Days Private One-on-One Coaching Experience
🚨 Only 3 spots available!
The Instagram Academy focuses on EXECUTION, not LEARNING.
It shows you exactly what to do, without the guesswork, and without the heavy-lifting!
And the best part? You'll be surrounded by like-minded people that are getting results like these ones:
"I got some new followers and made some sales. My engagement increased for sure. I also started to post Reels on TikTok and with some of the reels, I got 800 views! With Instagram, I have a few reels with over 500 views, WHICH IS A LOT FOR ME! Because at the beginning I was getting around 50 views maybe."
– Genevie G., Planner Specialist.
"My biggest challenge was how to reach my target audience. After joining the program I was reassured that my business is not for everyone and that that is okay. I have more insight of how the Instagram algorithm works and have now a much more structured strategy to work with."
- Laura P., AWA Aruba
"I did know most of the time what to post but still you can keep squeezing the information and it was here where I got lost sometimes. In this case the academy taught me how to breakdown my info. Now I plan even better and I did squeeze my information even more straight and directed to my ideal costumer and it works! After learning all strategies of the Instagram Academy my account increased with 225 new followers and I even doubled up my income."
– Milayne Albertsz, Speedlearning Coach.
Your questions answered...
Can I afford this?
My question to you is, can you afford not to? Are your current strategies gearing you up for a breakthrough year? If not, where will your business be in 12 months from now if you continue wasting time on tactics that aren’t working? This is your chance to learn from me so you can skyrocket your learning curve in a little time.
I’m already really busy! How much time will this take me? Do I have to do the entire program right now?
The Instagram Academy is a self-paced program so you can go through the content on your own time. I recommend spending a minimum of about 20 minutes per day posting and engaging on Instagram, plus 30-60 minutes per week going through the program. The workbook will help you create a plan for going through and implementing the program that works for your schedule and helps you achieve the best results!
How far along in my business do I need to be for this to work for me?
The Instagram Academy is great for beginners and established businesses. We don’t cover things like developing your offer or pricing. But we focus more on the latest trends and strategies that you can leverage on Instagram to grow your business.
I’m BRAND NEW to Instagram – will this teach me the basics of how to use the platform?
You need to have a basic understanding of the platform (like how to log-in, how to post a picture, and how to leave comments). In this program, you will learn more advanced functions and strategies to increase your visibility, grow your followers and convert more sales.
If you're still doubting whether this would work for you, reach out at help@stevendecuba.com and schedule a free 30-minute session to find out.
How much individual support will I get? Will I be coached by Steven de Cuba?
There are only 3 spots available for the VIP Experience where you'll receive a 60-day One-on-One coaching program with Steven de Cuba.
However, you'll be part of a closed group with other members of the Academy where you can ask your questions, feedbacks and get extra support from Steven de Cuba.
Who is this for?
If you’re a creative entrepreneur (or one in the making) and you want to leverage Instagram for your business but have no idea how to reach the right people and convert them into paying customers...
Or maybe you are not showing up with consistency on Instagram and you are not getting any engagement, let alone make any sales... then this is for you.
This is for creative entrepreneurs who have the vision for a life they want but are stuck in their heads. If you know that you have a special message to share with the world but something is holding you back this program will change your life.
This is for you if...
- You want to use Instagram to build an engaging community of like-minded people who are ready to buy all the offers you put out there.
- You want to show up on Instagram with a strategy so that you can finally turn your followers into paying customers.
- You want to use Instagram as a way to connect with your audience and build a deep and meaningful relationship with them.
- You want to use Instagram to build your personal brand online and as one of the strongest platforms to drive sales for your business.
Who is this NOT for?
This program is not for people who want to sit back and let someone else do the work. Transformation takes commitment and growing a brand online takes time. If you’re not willing to make your transformation a priority, this is not for you – seriously.
Not sure if this is the right fit for your business? Let's chat on Instagram! 👇
Hey, hustler!
My name is Steven de Cuba and I'm a photographer and a business strategist based in the Netherlands.
I help busy creatives build a personal brand on social media so that they can turn their passion into a profitable business.
In 2020, I lost everything in my wedding photography business, I used the power of my personal brand and pivoted and started an online business. Within 15 months I took my business from ZERO sales to €100K
And this is what I've learned:
Building a Personal Brand on Instagram is The Most Effective Way to Build a Loyal Audience of Potential Buyers so You Can Increase Brand Awareness and Sales Conversion in Your Business
You don't have to have it all figured out. But you get to make a decision on how you show up in your business and life to dictate the results you get.
It's a choice... what are you choosing?
Need Help? Send an email to help@stevendecuba.com or send me a DM via Instagram (@stevendecuba)